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Privacy Policy

Incentco LLC

Loyalty and Rewards Program

What data we collect and why

Our vision is to maximize the rewards for all of Incentco members and to provide as many member benefits as possible. The key way in which we provide value is to enable your Sponsor, to offer our rewards Program which in turn provides you with access to valuable merchandise and services from our commerce partners. The information we collect (name, email address, and physical address) is used to track and send the points and benefits members earn.
Additionally, we may use information on the commerce partners you visit or the offers you view on this Web Site to select special offers that will be relevant to you. Except at an aggregate level, however, we do not share that information with your Sponsor, our commerce partners or other third parties.
Finally, we collect data on the devices that access or attempt to access our websites. This device data is used in conjunction with a third party security partner to identify and prevent fraudulent activity and does not include personally identifiable information.

Who sees your personal information

Only a very limited number of our employees ever have access to your personal information. This information is used to track and send the points you earn and the merchandise and services you claim in exchange for your points.
We may use contractors or vendors to help us provide some of the services on our Web Site. If we need to disclose personal information for them to provide the services, it is with the requirement that the information is kept confidential and is used only for those services.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web Site or to protect us and our members from losses.

How we keep your information secure

The security of your personal information is important to us. Incentco uses a secure, encrypted connection (called an SSL connection) on all pages where you access or transmit personal information.

Your privacy

We will never ask for your username, password or any other personal information in an unsolicited phone call, email or letter. Further, any contact with our customer service in which personal information is exchanged with a customer service representative will be used only for the purpose of satisfying your request. Any personal information you provide will not be recorded or used for any reason beyond that of the stated request.
If we change our privacy policy, we will post a change notice to this privacy statement. We reserve the right to modify this privacy statement at any time, so please review it regularly. If we make changes to this policy, we will notify you, by email, or by means of a notice on our home page.

Your privacy with our commerce partners, your apartment community and advertisers

We do not record personal information passed from our members to commerce partners, affiliated stores or Sponsors. Order information, including order numbers and amounts, may be available to us, the commerce partner, or third party affiliate program management companies for accurate tracking purposes, but this information will not be released by us to other parties.
Our Web Site contains links to various other sites. Each of these sites has a privacy policy that may differ from ours. If you wish to receive special offers directly from a commerce partner or related party, neither this privacy policy nor our opt-out policy applies to those communications. Instead, please refer to the relevant party’s privacy and opt-out policy.

Our policies on email

We send two types of email to members: customer service emails required to maintain the Program (like points & shipping notifications); and promotional emails featuring especially good offers. You may choose not to receive promotional emails at any time from us on the Web Site or by clicking the “unsubscribe” link in an email.

Cookies and how are they used

Cookies are small text files that a web site can write to your computer. We may use cookies to identify you and allow you to log in once to our Web Site and use its features and links without having to log in again. Cookies are also used by many of our commerce partners to identify you as an Incentco member. Incentco requires its members to have cookies enabled in order to claim merchandise and services from our commerce partners.

Web Beacons

The Web Site and any e-mails sent by the Web Site may contain electronic images (generally, single-pixel “.gif” images) called “web beacons.” These web beacons allow Company and third parties to monitor and collect certain information about the viewer of the web page, web-based document or e-mail message, such as the type of browser requesting the web beacon, the IP address of the computer that the web beacon is sent to and the time the web beacon was viewed. Company’s use of web beacons on its Web Site, include, without limitation, the following:
  • counting unique users (actually, unique web browsers), visits and page views.
  • monitoring traffic and conversion patterns through our various product and service offerings on the Web Site. For example, web beacons may be integrated with a merchandise product page as well as the subsequent shopping cart, transaction and verification pages maintained on our Web Site and/or commerce partners’ web sites.
  • personalizing your experience when you visit the Web Site, including the advertising and content you see.
  • determining whether or not e-mail messages were opened, links were clicked or notifications/offers were acted upon.

Your choices and responsibilities

Periodically we may send you emails on new features or special offers. On every one of these emails you will be given the choice to unsubscribe from our promotional mailings. Simply follow the directions in any of our emails.
It is the member’s responsibility to update and maintain accurate contact information in their account. You can make changes by visiting your account page and entering corrections. Email and street addresses that are entered into a member’s personal profile page are the addresses that will be used for all contact. We are not responsible for payments sent to an incorrect addresses provided by you.
Copyright INCENTCO, LLC © 2026
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Gerry Wiatrowski

Co-Founder and CMO

As a Co-Founder and Chief Executive Officer of INCENTCO, Greg Smith provides strategic direction and oversight to the INCENTCO operation in the areas of strategic planning, finance, accounting, capital funding, legal, human resources, operations, sales management, technology services, as well as investor communications and distributions. Mr. Smith, with over 35 years of broad business experience, especially in multiple facets of the Real Estate industry, brings with him a diverse track record of accomplishments and experience to the INCENTCO organization.

Prior to joining INCENTCO in 2009, Mr. Smith was an Executive Vice President of Equity Residential (NYSE:EQR). His 14 year career at EQR included key positions on the Executive and Investment
Committees, EVP and President of EQR’s Central Division, EVP of Asset Management, as well as EVP of Portfolio Management. He played a significant role in the growth of the company, as it peaked to over 220,000 apartments during his tenure.

Mr. Smith’s extensive senior level career in the Real Estate industry includes positions at Strategic Realty Advisors Inc., (a real estate and advisory company) as Senior Vice President, and VMS Realty Partners, a sponsor of public and private real estate limited partnerships. Mr. Smith also founded and operated Lombard Properties, a private real estate investment and development company based in Dallas, Texas.

Gerry Wiatrowski

Co-Founder and CMO

As a Co-Founder and Chief Executive Officer of INCENTCO, Greg Smith provides strategic direction and oversight to the INCENTCO operation in the areas of strategic planning, finance, accounting, capital funding, legal, human resources, operations, sales management, technology services, as well as investor communications and distributions. Mr. Smith, with over 35 years of broad business experience, especially in multiple facets of the Real Estate industry, brings with him a diverse track record of accomplishments and experience to the INCENTCO organization.

Prior to joining INCENTCO in 2009, Mr. Smith was an Executive Vice President of Equity Residential (NYSE:EQR). His 14 year career at EQR included key positions on the Executive and Investment
Committees, EVP and President of EQR’s Central Division, EVP of Asset Management, as well as EVP of Portfolio Management. He played a significant role in the growth of the company, as it peaked to over 220,000 apartments during his tenure.

Mr. Smith’s extensive senior level career in the Real Estate industry includes positions at Strategic Realty Advisors Inc., (a real estate and advisory company) as Senior Vice President, and VMS Realty Partners, a sponsor of public and private real estate limited partnerships. Mr. Smith also founded and operated Lombard Properties, a private real estate investment and development company based in Dallas, Texas.

Gerry Wiatrowski

Co-Founder and CMO

As a Co-Founder and Chief Executive Officer of INCENTCO, Greg Smith provides strategic direction and oversight to the INCENTCO operation in the areas of strategic planning, finance, accounting, capital funding, legal, human resources, operations, sales management, technology services, as well as investor communications and distributions. Mr. Smith, with over 35 years of broad business experience, especially in multiple facets of the Real Estate industry, brings with him a diverse track record of accomplishments and experience to the INCENTCO organization.

Prior to joining INCENTCO in 2009, Mr. Smith was an Executive Vice President of Equity Residential (NYSE:EQR). His 14 year career at EQR included key positions on the Executive and Investment
Committees, EVP and President of EQR’s Central Division, EVP of Asset Management, as well as EVP of Portfolio Management. He played a significant role in the growth of the company, as it peaked to over 220,000 apartments during his tenure.

Mr. Smith’s extensive senior level career in the Real Estate industry includes positions at Strategic Realty Advisors Inc., (a real estate and advisory company) as Senior Vice President, and VMS Realty Partners, a sponsor of public and private real estate limited partnerships. Mr. Smith also founded and operated Lombard Properties, a private real estate investment and development company based in Dallas, Texas.

Gerry Wiatrowski

Co-Founder and CMO

As a Co-Founder and Chief Executive Officer of INCENTCO, Greg Smith provides strategic direction and oversight to the INCENTCO operation in the areas of strategic planning, finance, accounting, capital funding, legal, human resources, operations, sales management, technology services, as well as investor communications and distributions. Mr. Smith, with over 35 years of broad business experience, especially in multiple facets of the Real Estate industry, brings with him a diverse track record of accomplishments and experience to the INCENTCO organization.

Prior to joining INCENTCO in 2009, Mr. Smith was an Executive Vice President of Equity Residential (NYSE:EQR). His 14 year career at EQR included key positions on the Executive and Investment
Committees, EVP and President of EQR’s Central Division, EVP of Asset Management, as well as EVP of Portfolio Management. He played a significant role in the growth of the company, as it peaked to over 220,000 apartments during his tenure.

Mr. Smith’s extensive senior level career in the Real Estate industry includes positions at Strategic Realty Advisors Inc., (a real estate and advisory company) as Senior Vice President, and VMS Realty Partners, a sponsor of public and private real estate limited partnerships. Mr. Smith also founded and operated Lombard Properties, a private real estate investment and development company based in Dallas, Texas.

Gerry Wiatrowski

Co-Founder and CMO

As a Co-Founder and Chief Executive Officer of INCENTCO, Greg Smith provides strategic direction and oversight to the INCENTCO operation in the areas of strategic planning, finance, accounting, capital funding, legal, human resources, operations, sales management, technology services, as well as investor communications and distributions. Mr. Smith, with over 35 years of broad business experience, especially in multiple facets of the Real Estate industry, brings with him a diverse track record of accomplishments and experience to the INCENTCO organization.

Prior to joining INCENTCO in 2009, Mr. Smith was an Executive Vice President of Equity Residential (NYSE:EQR). His 14 year career at EQR included key positions on the Executive and Investment
Committees, EVP and President of EQR’s Central Division, EVP of Asset Management, as well as EVP of Portfolio Management. He played a significant role in the growth of the company, as it peaked to over 220,000 apartments during his tenure.

Mr. Smith’s extensive senior level career in the Real Estate industry includes positions at Strategic Realty Advisors Inc., (a real estate and advisory company) as Senior Vice President, and VMS Realty Partners, a sponsor of public and private real estate limited partnerships. Mr. Smith also founded and operated Lombard Properties, a private real estate investment and development company based in Dallas, Texas.

Greg Smith

Co-Founder and Chief Executive Officer

As a Co-Founder and Chief Executive Officer of INCENTCO, Greg Smith provides strategic direction and oversight to the INCENTCO operation in the areas of strategic planning, finance, accounting, capital funding, legal, human resources, operations, sales management, technology services, as well as investor communications and distributions. Mr. Smith, with over 35 years of broad business experience, especially in multiple facets of the Real Estate industry, brings with him a diverse track record of accomplishments and experience to the INCENTCO organization.

Prior to joining INCENTCO in 2009, Mr. Smith was an Executive Vice President of Equity Residential (NYSE:EQR). His 14 year career at EQR included key positions on the Executive and Investment
Committees, EVP and President of EQR’s Central Division, EVP of Asset Management, as well as EVP of Portfolio Management. He played a significant role in the growth of the company, as it peaked to over 220,000 apartments during his tenure.

Mr. Smith’s extensive senior level career in the Real Estate industry includes positions at Strategic Realty Advisors Inc., (a real estate and advisory company) as Senior Vice President, and VMS Realty Partners, a sponsor of public and private real estate limited partnerships. Mr. Smith also founded and operated Lombard Properties, a private real estate investment and development company based in Dallas, Texas.

Gerry Wiatrowski

Co-Founder and CMO

As a Co-Founder and Chief Executive Officer of INCENTCO, Greg Smith provides strategic direction and oversight to the INCENTCO operation in the areas of strategic planning, finance, accounting, capital funding, legal, human resources, operations, sales management, technology services, as well as investor communications and distributions. Mr. Smith, with over 35 years of broad business experience, especially in multiple facets of the Real Estate industry, brings with him a diverse track record of accomplishments and experience to the INCENTCO organization.

Prior to joining INCENTCO in 2009, Mr. Smith was an Executive Vice President of Equity Residential (NYSE:EQR). His 14 year career at EQR included key positions on the Executive and Investment
Committees, EVP and President of EQR’s Central Division, EVP of Asset Management, as well as EVP of Portfolio Management. He played a significant role in the growth of the company, as it peaked to over 220,000 apartments during his tenure.

Mr. Smith’s extensive senior level career in the Real Estate industry includes positions at Strategic Realty Advisors Inc., (a real estate and advisory company) as Senior Vice President, and VMS Realty Partners, a sponsor of public and private real estate limited partnerships. Mr. Smith also founded and operated Lombard Properties, a private real estate investment and development company based in Dallas, Texas.

Gerry Wiatrowski

Co-Founder and CMO

As a Co-Founder and Chief Executive Officer of INCENTCO, Greg Smith provides strategic direction and oversight to the INCENTCO operation in the areas of strategic planning, finance, accounting, capital funding, legal, human resources, operations, sales management, technology services, as well as investor communications and distributions. Mr. Smith, with over 35 years of broad business experience, especially in multiple facets of the Real Estate industry, brings with him a diverse track record of accomplishments and experience to the INCENTCO organization.

Prior to joining INCENTCO in 2009, Mr. Smith was an Executive Vice President of Equity Residential (NYSE:EQR). His 14 year career at EQR included key positions on the Executive and Investment
Committees, EVP and President of EQR’s Central Division, EVP of Asset Management, as well as EVP of Portfolio Management. He played a significant role in the growth of the company, as it peaked to over 220,000 apartments during his tenure.

Mr. Smith’s extensive senior level career in the Real Estate industry includes positions at Strategic Realty Advisors Inc., (a real estate and advisory company) as Senior Vice President, and VMS Realty Partners, a sponsor of public and private real estate limited partnerships. Mr. Smith also founded and operated Lombard Properties, a private real estate investment and development company based in Dallas, Texas.

Gerry Wiatrowski

Co-Founder and CMO

As a Co-Founder and Chief Executive Officer of INCENTCO, Greg Smith provides strategic direction and oversight to the INCENTCO operation in the areas of strategic planning, finance, accounting, capital funding, legal, human resources, operations, sales management, technology services, as well as investor communications and distributions. Mr. Smith, with over 35 years of broad business experience, especially in multiple facets of the Real Estate industry, brings with him a diverse track record of accomplishments and experience to the INCENTCO organization.

Prior to joining INCENTCO in 2009, Mr. Smith was an Executive Vice President of Equity Residential (NYSE:EQR). His 14 year career at EQR included key positions on the Executive and Investment
Committees, EVP and President of EQR’s Central Division, EVP of Asset Management, as well as EVP of Portfolio Management. He played a significant role in the growth of the company, as it peaked to over 220,000 apartments during his tenure.

Mr. Smith’s extensive senior level career in the Real Estate industry includes positions at Strategic Realty Advisors Inc., (a real estate and advisory company) as Senior Vice President, and VMS Realty Partners, a sponsor of public and private real estate limited partnerships. Mr. Smith also founded and operated Lombard Properties, a private real estate investment and development company based in Dallas, Texas.

Gerry Wiatrowski

Co-Founder and CMO

As a Co-Founder and Chief Executive Officer of INCENTCO, Greg Smith provides strategic direction and oversight to the INCENTCO operation in the areas of strategic planning, finance, accounting, capital funding, legal, human resources, operations, sales management, technology services, as well as investor communications and distributions. Mr. Smith, with over 35 years of broad business experience, especially in multiple facets of the Real Estate industry, brings with him a diverse track record of accomplishments and experience to the INCENTCO organization.

Prior to joining INCENTCO in 2009, Mr. Smith was an Executive Vice President of Equity Residential (NYSE:EQR). His 14 year career at EQR included key positions on the Executive and Investment
Committees, EVP and President of EQR’s Central Division, EVP of Asset Management, as well as EVP of Portfolio Management. He played a significant role in the growth of the company, as it peaked to over 220,000 apartments during his tenure.

Mr. Smith’s extensive senior level career in the Real Estate industry includes positions at Strategic Realty Advisors Inc., (a real estate and advisory company) as Senior Vice President, and VMS Realty Partners, a sponsor of public and private real estate limited partnerships. Mr. Smith also founded and operated Lombard Properties, a private real estate investment and development company based in Dallas, Texas.